Wigan Life for Loaf
A series of concerts being held in Wigan featuring acts such as The Saturdays, McFly, Ronan Keating, Alesha Dixon and N-Dubz will take place this summer and is being promoted with marketing by Loaf.
The agency was briefed following a five-way-pitch with naming the event while also devising its branding, advertising and online marketing.
The concerts will take place between 4-9 July in Haigh Country Park.