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Wigan Life for Loaf

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By The Drum Team, Editorial

April 16, 2010 | 1 min read

A series of concerts being held in Wigan featuring acts such as The Saturdays, McFly, Ronan Keating, Alesha Dixon and N-Dubz will take place this summer and is being promoted with marketing by Loaf.

The agency was briefed following a five-way-pitch with naming the event while also devising its branding, advertising and online marketing.

The concerts will take place between 4-9 July in Haigh Country Park.

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