Drum Marketing Awards results
The winners list from this year's Drum Marketing Awards which were announced last night.
Grand Prix
AWARD
Client: NHS Calderdale
Company: Principles Agency
Chairman’s Award
AWARD
Client: Noble Foods
Title: The happy egg co. the flagship free range brand
Credited Individuals: Rob Newell and Chris McDonald
Large Client Company of the Year
AWARD
Client: Veolia Environmental Services (UK) Plc
Company: IAS b2b Marketing
Credited Individuals: Reuben Webb and Tom McDonnell
Marketing Services Company of the Year
AWARD
Company: Omobono
Credited Individuals: Fran Brosan and Kayley Brooks
COMMENDATION
Company: Refinery
Credited Individuals: Refinery Team
COMMENDATION
Company: IAS b2b Marketing
Credited Individuals: Rob Morrice and Reuben Webb
NOMINATION
Company: Tangerine
Credited Individuals: Sarah Halton
NOMINATION
Company: 2ergo
Credited Individuals: Clair Whitefield
Marketer of the Year
AWARD
Patrick Allen
The Co-operative
COMMENDATION
Alison Longbottom
Tenet Group
Emerging Marketer of the Year
AWARD
Sarah Wareham
Principles Agency
COMMENDATION
David Cherrie
Symington
COMMENDATION
Robert Illidge
Ralli
NOMINATION
Dan Sheridan
IAS b2b Marketing
New Product / Service Launch Strategy
AWARD
Client: Noble Foods
Title: The happy egg co. the flagship free range brand
Credited Individuals: Rob Newell and Chris McDonald
COMMENDATION
Client: Allday PA
Company: Cube3 Marketing
Title: Free Trial Launch
Credited Individuals: Phil Ogden, Laurie Peters, Chris Owens, Karen Newman
COMMENDATION
Client: Symington's / Golden Wonder
Company: Symington's
Title: The launch of Golden Wonder: The Nation's Noodle & Pasta
NOMINATION
Client: The Specials Laboratory
Company: Gardiner Richardson Ltd
Title: Specials Over-labelling Launch
Credited Individuals: Laura Thompson and Sam Manson and Darren Richardson
Re-brand / Re-launch Strategy
AWARD
Client: The Co-operative
Title: ‘Good for Everyone' brand re-launch campaign
Credited Individuals: Louise Southern
COMMENDATION
Client: Andrew Carnegie Birthplace Museum
Company: One O'Clock Gun Design Consultants
Credited Individuals: Mark Hosker and Sarah Chanter and Frazor Murphy
COMMENDATION
Client: NWDA
Company: Junction K
Title: MakeIt.org.uk
Credited Individuals: Lucy Irvine
NOMINATION
Client: Catering Academy
Company: Cube3 Marketing
Title: Catering Academy Corporate Re-Brand
Credited Individuals: Phil Ogden, Gemma Connolly, Karen Newman, Chris Owen and Gemma Cannon
Brand Development / Extension Strategy
AWARD
Client: Aldi
Company: Weber Shandwick
Title: Phil's Cooking Academy
Credited Individuals: John Francis
NOMINATION
Client: ITN Source
Company: Strange & Dawson
Title: New Classics Launch
Credited Individuals: Tyrone Probert, Tom Hurrell and Nikki Rowe
NOMINATION
Client: South West RDA - South West England
Company: Space
Title: South West Stories
Credited Individuals: Paul Iaquaniello and Diane Monks
Best International Brand Strategy
COMMENDATION
Client: Yorkshire Forward
Company: Lowd&Klea T/A L&K Brand Communications
Credited Individuals: Carla Murphy, Jamie Ferguson, Lee Goater and Robert Cooper
Internal Marketing Strategy
AWARD
Client: Veolia Environmental Services
Company: IAS b2b Marketing
Title: Veolia - RAE
Credited Individuals: Alistair Bedford
COMMENDATION
Company: IAS b2b Marketing
Title: Total Immersion
Credited Individuals: Marc Keating and Rob Morrice
NOMINATION
Company: Business Stream
Title: Driving engagement: putting our employees behind the wheel
Credited Individuals: Beth Meyer
Customer Insight
AWARD
Client: NHS Calderdale
Company: Principles Agency
Title: Using insight to target a hard-to-reach audience
Credited Individuals: Vicki Ferris
NOMINATION
Company: Nunwood
Title: Revolutionising Worldwide Return on Investment
Credited Individuals: Tim Knight, Andy Moore and Sam Gardner
NOMINATION
Client: Haagen-Dazs Shops International
Company: Brainstorm Communications
Title: A Touch of Technology is a recipe for Success
Credited Individuals: Jaclyn Dupuis, Michelle Foo, Andrew Shankland and Laura Taylor
Customer Loyalty Strategy
AWARD
Client: IKEA
Company: Quant Presky Maves
Title: IKEA FAMILY – Pointless Loyalty™
Credited Individuals:
COMMENDATION
Client: Marketing Software Solutions
Company: Genting UK
Title: Customer Loyalty - Getting better odds
Credited Individuals: Stephen Powell and Simon Wallis
Best Cause Related Marketing Campaign
AWARD
Client: Burton's Food
Company: Savvy Marketing
Title: Give Us a Giggle - Jammie Dodgers & Comic Relief
Credited Individuals: Mark Woods
COMMENDATION
Client: One Scotland, Scottish Government
Company: Bauer Radio Events
Title: RoAR: Rock Against Racism with Bauer Radio Events
Credited Individuals: Siobhan Crampsey
NOMINATION
Company: m-four Manchester City Council
Title: Check it out
Credited Individuals: Kate Dunn, Scott Kershaw, Anna Moult, Ian Smith
NOMINATION
Company: The Co-operative
Title: The Co-operative Plan Bee Campaign
Credited Individuals: Namoi Davies
NOMINATION
Client: Cherry Valley
Company: an agency called england Ltd
Title: The Great Yorkshire Duck Race
Credited Individuals: Patrick Kavanagh
Design Strategy
AWARD
Company: The Co-operative
Title: The Co-operative Re-brand Design Strategy
Credited Individuals: Steve Garrick
COMMENDATION
Client: Merseyside Police
Company: Origin Creative Design
Title: It all adds up: Making the public warm to Merseyside Police
Credited Individuals: Matt Casey, Simon Allman and Mark Bottomley
Advertising Strategy
AWARD
Client: NHS Calderdale
Company: Principles Agency
Title: It's Only Natural - Advertising Strategy in action
Credited Individuals: Vicki Ferris
COMMENDATION
Client: s1
Company: s1
Title: Love your job - the story of s1jobs' new advertising strategy
Credited Individuals: Wendy Pauley
NOMINATION
Client: American Golf
Company: The fresh Group
Title: Advertising Strategy - American Golf FRESH
Credited Individuals: Lee Ashton, Mike Snell, Dave Matthews, Gareth Crook and Mark Povey
NOMINATION
Company: Bakehouse Ltd
Title: Forget Bacon
Credited Individuals: Dave Westland
Direct and Promotional Strategy
AWARD
Client: Federation of Master Builders (FMB)
Company: IAS b2b Marketing
Title: When it comes to the crunch
Credited Individuals: Chris Place
COMMENDATION
Client: Magnet Trade
Company: Refinery
Title: Magnet Trade Autumn Promotion 2009
Credited Individuals: David Pye, Keith Billington and John Hewitt
NOMINATION
Client: Caledonian MacBrayne
Company: The Creative Cell
Title: Go West with CalMac
Credited Individuals: Gillian Thomson, Scott Gray and Lesley Dougall
NOMINATION
Client: Swinton
Company: The Black Hole
Title: Swinton home Insurance
Credited Individuals: Tim Hales
Digital Strategy
AWARD
Client: OCR Examining Board
Company: TAMBA Internet
Title: OCR "Apartment 13"
Credited Individuals: Charles Horn and Andy Simpson
COMMENDATION
Client: Matalan
Company: Code Computerlove
Title: Matalan's Entry Into E-tail Smashes All Targets
Credited Individuals: Kirsty Hunt
COMMENDATION
Client: BAA
Company: Heathrow Express
Title: Heathrow Express Digital Boom
NOMINATION
Client: Panasonic
Company: Proctor & Stevenson
Title: Tough Book Digital Strategy
Credited Individuals: Phil Robinson, Ailsa Billington, Natelie Slater, Mike Cain, Bryan Miles, Kevin Mason, Russell Bromley, Ben Whitley, Mike Dodd, Chris Giles, Luke Waterman, Colin Reynolds and Stuart Brazington
NOMINATION
Client: Ricoh
Company: Bourne
Title: Ricoh EMEA relaunch
Credited Individuals: Adrian James, Chad Butz, Clare Johnston, Natalie Jude, Robert Tweed, Stephen Paul, Iain Simpson, Iain Neville, dan kersh
Social Media Strategy
AWARD
Client: first direct
Company: MadeByPi
Title: first direct firstdirect.com/LIVE
Credited Individuals: Chris Hemingway, Paul Lemon, bex brown, Stuart Jacklin and Mike Almond
AWARD
Company: twentysix
Title: Christmas Tweets
COMMENDATION
Client: eircom
Company: Yomego
Title: Soccer Republic
Credited Individuals: Colin McKinney and Steve Richards
NOMINATION
Client: Waterstone's
Company: I Spy Marketing
Title: Waterstone's Social Media 2009
Credited Individuals: Tom Edge
NOMINATION
Company: Ralli
PR Strategy
AWARD
Client: Walt Disney World
Company: Launch Group
Title: Walt Disney World Twinned Town
Credited Individuals: Cally Sheard, Johnny Pitt, Katie Bailey, Elodie Massol, Katrina Brady, Rich Benson, Rachel Clark, Charlotte Brooks and Eleanor Holland
COMMENDATION
Client: Big Man Walking
Company: Material
Title: One Giant Leap for BIG MAN WALKING
Credited Individuals: Gillian McCormack and Leroy Harris
COMMENDATION
Client: Alnwick Castle & The Alnwick Garden
Company: Grayling Scotland
Title: Disney Chief Takes Over At Hogwarts
Credited Individuals: Billy Partridge
COMMENDATION
Client: NHS Hull
Company: BJL
Title: "Strength to Change"
Media Planning and Buying Strategy
AWARD
Client: Northwest Development Agency
Company: PHD North
Title: Tourism Marketing 2009
Credited Individuals: Jason Spencer and Laura Hands
NOMINATION
Client: Transform Cosmetic Surgery Group
Company: Mediaedge:cia Manchester
Title: A Bit of Work Can Make all the Difference!
Credited Individuals: Emma Slater
NOMINATION
Company: The Co-operative
Title: 'Good for everyone' brand campaign
Credited Individuals: Ben Harrison
Event or Experiential Strategy
AWARD
Client: Cherry Valley
Company: an agency called england Ltd
Title: The Great Yorkshire Duck Race
Credited Individuals: Tony Stanton
COMMENDATION
Company: Spinningfields Management Company
Title: Screenfields - Outdoor Cinema and Sports Screen
Credited Individuals: Mark Burgess, Michael Ingall, Fran Goddard and Jane Wright
NOMINATION
Client: VisitScotland
Company: Stand
Title: The VisitScotland Dome
Credited Individuals: Katie Eagles
Sponsorship Strategy
AWARD
Client: Taylors of Harrogate
Company: PHD North
Title: Relaunching The Range
Credited Individuals: Jason Spencer, Lorraine Jones and Emma Lucas
COMMENDATION
Company: The Co-operative
Title: The Co-operative & Pride of Britain Sponsorship Strategy
Credited Individuals: Liz Matkin
NOMINATION
Client: Fire Kills
Company: Department for Communities and Local Government
Title: Fire Kills British Darts Organisation Grand Prix Series Sponsorship 2009
Credited Individuals: David Watson, Matt Hines, Tom Foxton, Holly Thompson, Kelly Devereux McGibben and Claire Scott