PUMA boots out cardboard packaging with new design
The next phase of sports clothing manufacturer PUMA’s long-term sustainability programme will see the brand introduce a new sustainable packaging and distribution system, design by Yves Behar.
The ‘Clever Little Bag’ design has been created reduce waste and CO2 emissions made by traditional packaging manufacturing and saw PUMA work with Yves Behar from fuseproject in San Francisco.
Behar has designed a system which will replace cardboard shoeboxes with a sustainable shoe bag, which protects each pair of shoes from damage once it leaves the factory, until the consumer takes it home.
It is expected that a 65% reduction in paper will be achieved from the concept’s implementation, as well as a reduction in water, energy and diesel consumption by the manufacturer.
The roll out of the new packaging and distribution system is planned as of the second half of 2011.