The Drum magazine: 16th April
Find out what's in this issue of The Drum magazine.
Coming up in future issues
Digital PR - The topic of digital PR is discussed by 4 top agencies in the field. Looking at the value, use and growth this sector. Featuring columns from IAS B2B, Chocolate PR, Stan and Big Partnership.B2B feature - an indepth review of this lucrative sectorMobile Marketing - 2010 is the year of the mobile and we explain whyGeneral Election - a look into lobbying and crisis PRHere’s just a taster of what's in the latest issue, out Friday 16th April:
News roundup
Six pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest.
Top 10 Media Lessons
Creatives and researchers have never been the best of friends with many a creative feeling restricted working under the confines of what research tells them they must do to reach consumers. Deborah McCrudden of Ipsos MORI ASI covers her top 10 tips on how good creative can work with research to become more effective.
MPA Student Roses Awards Supplement
A supplement which highlights the winning work from this year’s MPA Student Roses Awards which were held recently.
Client Profile
Alistair Welham, head of products & marketing regional brands at Nationwide Building Society discusses the revival of the Dunfermline Building Society brand and the marketing plans he has in place for it, and it’s sister brands.
Doctor Nick
Brand Doctor extraordinaire Nick Ramshaw tackles some queries about brands and the problems they currently face. This issue he looks at AOL’s decision to axe Bebo following an $850m buyout and shares his thoughts on the election.
Digital Drum Supplement
This issue of Digital Drum includes a feature reporting on a round table discussion about just how different the digital sector could be a decade from now, involving many luminaries from the digital community. As well as this, the supplement includes contributions from Matt Butterworth, strategy director at Amaze, Gary Boon, MD of Shout, Ric Hayes from McCann Erickson Manchester, Andy Heaps from Epiphany and Tony Foggett, CEO of Code Computerlove.
RAR Nominations
Who’s been nominated for the inaugural RAR Awards? Find out in this issue.
Blogosphere
A selection of our favourite blog posts from the past two weeks.
MIN Report
A look at a report commissioned by The Yes Agency which examines how the rich and the poor consumer media.
TwitList
Who’s made it onto this issue’s Twistlist? A round up of marketing services companies doing the rounds on Twitter.
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The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.
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