Welcome to Yorkshire retains McCann Manchester
The Drum has learned that McCann Erickson Manchester has retained the Welcome to Yorkshire marketing account, following a review earlier this year.
As revealed by The Drum in December, McCann Manchester was forced to repitch for the business less than a year after it was appointed to the account. It is currently working on the regional tourism campaign which is set for launch at some stage this month.
McCann previously created the ‘Get to Know Y - A long weekend in Yorkshire isn't long enough' marketing and promotions campaign.
Brilliant Media has also been named as the media planner and buyer for the campaign which comes with a combined budget of £2million - £120,000 of which will be spent by McCanns, the rest going on media.
It is understood that eight offers were received before a final three pitched for the contract.
The tourism body has also appointed Impact Asia to run a PR programme in Hong Kong, Asia and China.