Sturzaker set to head up Big Partnership in Edinburgh
The Big Partnership has announced that Nicki Sturzaker is to head up its Edinburgh operation once Bill Shaw steps down after six years at the agency.
Sturzaker, former marketing & PR director at Pitchwell Group, will return to Scotland having worked at agencies in London and across England for the last decade.
She was most recently employed as director of technical communications agency Text 100 where she was UK lead and EMEA consumer lead for Skype.
The Drum understands that Shaw has chosen to ‘take some time out’ from the industry for a period before looking to new challenges, but will remain at the agency for another two months.
Neil Gibson, director and co- founder of BIG, said: “Nicki is a seasoned communications professional with some tremendous experience of working with major brands as well as a track record of leading and developing teams.
“We believe she’ll make a significant contribution to the ongoing growth of our Edinburgh operation and the wider company in the years ahead.”
Gibson added: “We’d also like to wish every success to Bill Shaw, who has decided to step down to seek a fresh challenge. Bill has made an important contribution to our Edinburgh office since joining from Catchline Communications in 2004 and we wish him well.”
Nicki Sturzaker said: “I hope to bring a wealth of London and international experience to BIG - I've learnt a lot from working across different industries and also countries and hope to bring some fresh ideas and approaches back to Scotland, which was ultimately where I began my career.
“Despite the recent economic downturn, I believe this is an extremely exciting time for Scottish businesses and the PR industry in particular. It is at times like this that organisations need to invest even more in their communications and brand reputation and those that do will come out stronger and more successful.”