Aneela Rose PR to promote Tower Bridge
London landmark Tower Bridge and the businesses operating with it are to be promoted by Aneela Rose PR in the run up for the London 2012 Olympics.
The Sussex-based agency has been tasked, following a competitive tender – to work with the Tower Bridge marketing team to maintain the high profile of the tourist attraction while also raising awareness of its businesses as the Tower Bridge Exhibition in the run-up to the London 2012 Olympics.
In addition, a comprehensive calendar of events including educational activities, special exhibitions, celebrations linked to key dates and seasons, and celebrity Bridge openings will be promoted.
Ahead of the Olympics, Tower Bridge will undergo a three-year renovation programme of painting works and stone cleaning.
Using a blend of consumer, business and specialist trade communications, the agency’s aim will be to increase awareness through traditional print, online and broadcast media as well as increasing traffic to its website.