Seven Seas and Principles go separate ways after 25 years
One of the longest retained advertising accounts held in the UK will come to an end in July when Seven Seas moves its ad business out of Principles Group after 25 years.
The Leeds agency said the decision was taken by the client as part of a "global alignment strategy" by its parent company Merck, but added that no redundancies were planned as a result.
At the time of writing, The Drum had been informed that a successor had yet to be appointed.
Chris Goodwin, founding partner of Principles Agency, said: “I have personally worked with Seven Seas since 1980, so it is disappointing to deliver this news. Principles Agency has however enjoyed an incredibly successful, evolving relationship with Seven Seas for a quarter of a century and is proud to have contributed towards the company’s position as a brand leader in healthcare. Our relationship has always been results-driven and based on mutual trust. That still stands today.
“We understand the client’s change in direction and the impact of clients operating in a global environment. I would like to take this opportunity to wish our colleagues at Seven Seas all the very best for the future.
“As an agency, we have built up a wealth of expertise and in-depth knowledge of the healthcare market and its consumer trends and attitudes. We look forward to continuing our work in the healthcare sector.”
During the 25-year relationship Principles was involved in the creation and rejuvenation of some of Seven Seas' brands including JointCare and Multibionta. The agency created the ‘Tin Man’ which fronted many of the campaigns.