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By The Drum Team, Editorial

April 2, 2010 | 1 min read

NHS Scotland will roll out the first TV campaign to tackle the issue of suicide in Scotland from today.

The advert, created by Frame, will aim to reinforce the message that people feeling suicidal should talk, and visually demonstrates the relief that this can achieve.

The advert, part of an ongoing integrated campaign by Choose Life, Scotland national strategy and action plan to prevent suicide will also run across radio, online ads, social media and a microsite.

Monica Merson, acting programme manager for Choose Life and head of health and wellbeing at NHS Health Scotland, said: “Crucially this TV advert is about saving lives. By airing the advert later at night when we know men who are feeling suicidal are most likely to be alone and watching TV, we hope to convey the message that they’re not alone and that support is out there. But the first very difficult step is to talk about how they are feeling.”

Frame Scottish Government

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