1 April 2010 - 8:50am | posted by | 0 comments

Hidden Creative sets up Augmented Reality division

Hidden Creative sets up Augmented Reality divisionHidden Creative sets up Augmented Reality division

Manchester digital marketing agency Hidden Creative has launched a new division as it adds augmented reality to it services.

The Augmented Experience division will look to enhance the agency's marketing services and websites through augmented reality, which is achieved by combining real world and digital virtual worlds through the use of images depicted on users' computers and smartphones.

Headed up by technical director Matt Trubow, Augmented Experience plans to develop an augmented reality application which will allow consumers to point their smartphones at a retailers for reviews and sales offers to become available on their handset. 

The technology will also offer local authorities and visitor attractions the chance to create profiles and lead users on an augmented reality tour featuring information and images of building and artefacts. Manufacturers will be able to use the technology to allow potential customers to carry out interactive trials of their products through their computer’s webcam.

Trubow said this was ‘the future‘ of digital technology: "It gives companies a new interactive marketing platform - the likes of which they have never had before. For example, there are car manufacturers who have used augmented reality to allow potential customers to take a three-dimensional tour of their vehicles - and even get a taste of what it is like to drive one.

"Some large optician chains are using augmented reality to allow people to project an image of what their range of spectacles will look like onto a real- time image of their own face.

"These are just two of the thousands of different marketing applications which can be successfully achieved through augmented reality - and the user never has to leave the comfort of their own home,” he added.

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