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The Drum magazine: 2nd April

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By The Drum Team, Editorial

March 31, 2010 | 4 min read

Find out what's in this issue of The Drum magazine.

Using our secure server.

Coming up in future issues

Digital PR - a sector where new technology is changing how we do thingsB2B feature - an indepth review of this lucrative sectorMobile Marketing - 2010 is the year of the mobile and we explain whyGeneral Election - a look into lobbying and crisis PR

Here’s just a taster of what's in the latest issue, out Friday 2nd April:

News roundup

8 pages of this week's news, work and the best comments generated from online, digested into one easy to read summary.

Levy & McRae

PR Glasgow style - The Drum explores whether links between Scotland’s top defamation legal firm and Scottish media professionals may represent a conflict of interest.

Uncle Carl

Agency agony uncle Carl Hopkins solves all your problems in his usual inimitable fashion.

Common of Houses

Electoral Reform design competition looks for ideas for how the voting system could be redesigned.

Cyber Politics

Look at the main parties embracing social media to best position themselves for upcoming general election

Client Profile

The Drum talks to Warburtons about its plans to reposition the brand and expand into the snacks market.

Game Interview

Video games have become the third pillar of entertainment industry. The Drum investigates how retailer Game is capitalising on its preeminent position in the industry.

Creative Review

Jianni Geras, marketing manager at Michelin UK, takes a look at some of the most recent creative offerings.

Commercial Production

A look into the traditional values of commercial film and the effect expanding media platforms are having on these.

Blogosphere

A selection of our favourite blog posts from the past two weeks.

MIN Report

The social media challenge: how to use social media to revolutionise your customer service.

Plus this week’s People on the Move and dozens of new industry jobs.

...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.

The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.

A subscription to The Drum includes:

24 issues of the magazine mailed direct to your door. One delivered every fortnightFree creative awards supplementsFree copy of The Drum YearbookDesign, digital and regional reviews

What's more, only Drum subscribers receive free membership to the Marketing Industry Network – an exclusive online resource which gives you:

Exclusive invitations to industry networking events across the UKFREE training on a variety of marketing skills – worth up to £50FREE in-depth research – including white papers and analysis reportsFREE access to the Marketing Industry Network website – strengthening your own networkFREE listing in our online ‘Who’s Who’ – to raise your profile
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