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Roses Student Awards winners announced

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By The Drum Team | Editorial

March 26, 2010 | 4 min read

The results of this year's MPA Roses Student Creativity Awards were announced last night in Manchester.

More than 200 students attended the exhibition, held at Fifty Two Princess Street, to find out if they had been successful and network with judges and industry professionals.

The Student Roses format sees top creatives from 10 agencies set briefs - some quirky and irreverent, others more conventional - before coming together to judge the work on exhibition day.

Three of this year's winners - Kristoffer Wilson (Duncan of Jordanstone), the team of Steve Mansfield and Chris Banner (UCLAN) and Arlene Graham (University of Cumbria - will go on to compete for the gold award which will be announced at the Roses Advertising awards in May.

The winning work will be displayed on the Student Awards website from next week.

This year's briefs and winners in full were:

HURL - set by Karl Wills, Taxi Studio

Create a global anti-internet movement. Name it. Brand it. Write the mission statement. Use any media to shout about it.

Winner: Arlene Graham - University of Cumbria

Band - set by Tim Sharp, Uniform

Create a campaign to encourage postmen to stop dropping elastic bands in the street. Use any appropriate media.

Winner: Emma Gill - University of Gloucestershire

Electronic Waste - set by Don Smith, Realise

Create an online campaign to raise awareness among young people of the environmental impact of electronic equipment, and to inspire them to think more about their purchases and how they pass on or dispose of them after use.

Winner: Sophie Browness and Rebecca Fuller - Lincoln School of Art and Design

Make museums sexy - set by Gavin Downey, Sumo

Winner: Claire Watson - University of Central Lancashire

Lifeline - set by Gerry Farrell, The Leith Agency

Northern Ireland has one of the highest suicide rates in Europe They've set up a telephone helpline called Lifeline for people who are in despair or distress. Launch this helpline. Forget about winning awards, this is about saving lives.

Winner: Tom Thiel and Rob Blake - Leeds College of Art

Undertaking? - set by Rob Taylor, Like a River

A great career opportunity. Convince school leavers that they should pursue a career in the funeral industry.

Winner: Steven Mansfield and Chris Banner - University of Central Lancashire

Save our pubs - set by Ben Greengrass, Elmwood

Public houses, boozers, second homes – call them what you will – have been the heart and soul of the British community for centuries. But our pubs are now in peril and actually closing down at a rate of 52 a week. Your challenge: use the power of branding to bring pubs back from the brink and get the beer and good times flowing once again.

Winner: Emily Spedding - North Wales School of Art and Design

Money, Money, Money - set by Michael O'Shea, Tayburn

Design a new £5, £10, £20 and £50 note to unify the UK's currency. As with the coins and stamps the Queen's image must be included.

Winner: Kristoffer Wilson - Duncan of Jordanstone

Cannibals - set by Mark Beaumont, Dinosaur

We are a charity committed to integrating Cannibals into society. To do this, we need to educate the public and banish the negative stigma attached to them. They are not murderers, they are just humans like you and me.

Winner: Ben Wrigglesworth - University of Gloucestershire

Stay-cation - set by Karl Sanderson, Vivid

Promote the Stay-cation: Reinvent the British Holiday through an advertising campaign.

Winner: Emily Louise Reynolds - Lincoln School of Art and Design

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