The results of this year's MPA Roses Student Creativity Awards were announced last night in Manchester.
More than 200 students attended the exhibition, held at Fifty Two Princess Street, to find out if they had been successful and network with judges and industry professionals.
The Student Roses format sees top creatives from 10 agencies set briefs - some quirky and irreverent, others more conventional - before coming together to judge the work on exhibition day.
Three of this year's winners - Kristoffer Wilson (Duncan of Jordanstone), the team of Steve Mansfield and Chris Banner (UCLAN) and Arlene Graham (University of Cumbria - will go on to compete for the gold award which will be announced at the Roses Advertising awards in May.
The winning work will be displayed on the Student Awards website from next week.
This year's briefs and winners in full were:
HURL - set by Karl Wills, Taxi Studio
Create a global anti-internet movement. Name it. Brand it. Write the mission statement. Use any media to shout about it.
Winner: Arlene Graham - University of Cumbria
Band - set by Tim Sharp, Uniform
Create a campaign to encourage postmen to stop dropping elastic bands in the street. Use any appropriate media.
Winner: Emma Gill - University of Gloucestershire
Electronic Waste - set by Don Smith, Realise
Create an online campaign to raise awareness among young people of the environmental impact of electronic equipment, and to inspire them to think more about their purchases and how they pass on or dispose of them after use.
Winner: Sophie Browness and Rebecca Fuller - Lincoln School of Art and Design
Make museums sexy - set by Gavin Downey, Sumo
Winner: Claire Watson - University of Central Lancashire
Lifeline - set by Gerry Farrell, The Leith Agency
Northern Ireland has one of the highest suicide rates in Europe They've set up a telephone helpline called Lifeline for people who are in despair or distress. Launch this helpline. Forget about winning awards, this is about saving lives.
Winner: Tom Thiel and Rob Blake - Leeds College of Art
Undertaking? - set by Rob Taylor, Like a River
A great career opportunity. Convince school leavers that they should pursue a career in the funeral industry.
Winner: Steven Mansfield and Chris Banner - University of Central Lancashire
Save our pubs - set by Ben Greengrass, Elmwood
Public houses, boozers, second homes – call them what you will – have been the heart and soul of the British community for centuries. But our pubs are now in peril and actually closing down at a rate of 52 a week. Your challenge: use the power of branding to bring pubs back from the brink and get the beer and good times flowing once again.
Winner: Emily Spedding - North Wales School of Art and Design
Money, Money, Money - set by Michael O'Shea, Tayburn
Design a new £5, £10, £20 and £50 note to unify the UK's currency. As with the coins and stamps the Queen's image must be included.
Winner: Kristoffer Wilson - Duncan of Jordanstone
Cannibals - set by Mark Beaumont, Dinosaur
We are a charity committed to integrating Cannibals into society. To do this, we need to educate the public and banish the negative stigma attached to them. They are not murderers, they are just humans like you and me.
Winner: Ben Wrigglesworth - University of Gloucestershire
Stay-cation - set by Karl Sanderson, Vivid
Promote the Stay-cation: Reinvent the British Holiday through an advertising campaign.
Winner: Emily Louise Reynolds - Lincoln School of Art and Design