Molson Coors has said that it is ‘disappointed’ at the news that alcohol duty on beer will rise once again, while cider brands are considering their reaction to the news that duty will rise on their products by 10%.
Today, Alistair Darling, Chancellor of the Exchequer announced that, from midnight on Sunday, duty on alcohol would rise by 2p above inflation until 2013, while cider duty would be increased by 10p.
Molson Coors has been developing a campaign over the last two years to drive people back to the local pub and to ‘maintain a healthy respect for alcohol’, which it believes will be hit by the further increase in duty.
Of the social culture created within pubs, Molson Coors, stated: “We do not want to see this disappearing for the relatively small gains this tax will make for the Treasury and are disappointed the government has chosen to, once again, increase duty on beer.
“Last week the Government responded to the House of Commons Health Select Committee report on Alcohol. We were pleased to see increased focus on policy proposals that target disrespectful, harmful attitudes towards alcohol, without punishing the responsible consumer, “ the statement continued.
According to the Treasury, the change will add 2p to the price of a pint of beer, 10p to a bottle of wine and 36p to a bottle of spirits.
Meanwhile, cider brands are considering their response to the heavy rise in duty their products will face to bring cider in line with beer.