Blue Chip Marketing creates Muller and Co-op promotions
Manchester's Blue Chip Marketing is behind new sales promotion campaigns for Muller and the Co-op.
The Muller campaign sees the yoghurt company's children's brand, Little Stars, team up with publisher Ladybird for a 12-week on pack promotion.
Customers are encouraged to collect book tokens from packs of Little Stars Smooth Yogurt, Fromage Frais and Fruit Juice Jellies which they can then trade in online for six children's books including The Gingerbread Man and Little Red Riding Hood.
The campaign will be supported by a six-week burst of TV advertising from 12 April with a 10-second dedicated promotional tag, targeted at mums with young children aged 0-3 years.
For the Co-operative, the marketing agency has devised two football-themed promotions.
The first sees Co-operative and Somerfield stores giving their shoppers who spend £20 or more in-store the chance to win 'the Ultimate World Football Tour'.
The prize includes stops in five star hotels in Madrid, Los Angeles, Sydney and Tokyo for the winner and three friends, with business class flights, £2,000 spending money and tickets for a football match in each city included.
Romy Craig, seasonal and events marketing manager at The Co-operative said: "We were keen to kick start our ‘Feed the Passion’ football campaign with the ultimate, once-in-a-lifetime prize to excite our shoppers and build the association with football and the Co-operative in 2010."
The awareness-driving campaign by Blue Chip Marketing will coincide with Fairtrade Fortnight, "educating consumers by communicating the benefits of Fairtrade".
Laura Stoakes, marketing manager at The Co-operative, said: "We want to make it easy for shoppers to switch to Fairtrade by offering them a relevant prize with no barriers to entry. By asking them for just one Fairtrade purchase, we are hopeful some of our existing members will make the simple change to Fairtrade."