Pets At Home looks to build customer loyalty online

The UK's leading pet retailer Pets At Home has appointed a new Leeds-based digital partner to help them to build more loyalty online.

To co-ordinate all ongoing online strategy the Cheshire-based company has appointed Leeds-based digital agency AWA.

AWA’s appointment initially covers email communication supporting Pets at Home’s commitment to offer the ultimate pet shop experience and driving greater loyalty with their existing subscriber base and the agency will be handling every aspect of Pets at Home’s email marketing, working with the retailer to develop a long-term email strategy and managing all elements of their campaigns, including copywriting, design, build and deployment.

The emails will comprise one-day deals, promotional campaigns and fun, but informative editorially led newsletters to support Pets at Home’s proposition, ‘Where Pets Come First’.

AWA has also been tasked with increasing the email subscriber base through a series of initiatives along with driving customer engagement and sales across a variety of other online channels.

Matt Stead, Pets at Home’s Director of Multi-Channel, said, “We were delighted to appoint AWA to assist in developing our digital activity. There is a real cultural fit between our businesses and we have been impressed by their results to date and a great ‘can do’ attitude.

Christina Marks, AWA’s Managing Director, adds, “Pets at Home currently trade from over 250 stores, has a successful online presence and has ambitious plans for growth. Their commitment to pet care and welfare is something which gives us a firm basis from which to create even greater loyalty amongst their customer base. We’re also looking forward to working with the wider Pets at Home team to develop digital communications with tangible multi-channel benefits – not only driving results online but developing campaigns that have real impact on footfall and sales in store too.”

Get the Newsletter

Keep up to date with the latest news and insights.


Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff