Dr. Oetker Ristorante invests £2.5m on brand building
Frozen pizza brand Dr. Oetker Ristorante is set to invest £2.5m into marketing in 2010 as it prepares to release a new TV campaign to build on the success of its ‘Italian Nights’ campaign.
The new ad highlights the Ristorante range and new Quattro Formaggi pizza, raising overall awareness for the depth and range available in a bid to encourage consumer trial and encourage increased weight of purchase.
The activity will continue throughout the year to include print media, a sampling tour of the UK and full PR and online support.
The Ristorante ‘Italian Nights’ TV campaign is currently broadcasting for a four-week period as a 20 second ad with a 10 second tandem shown later in each ad break to showcase the variety of toppings available.
This week, it was announced that the brand would work with Brazen as its PR agency to promote its frozen yoghurt range.