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Value of good design debate goes public

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By The Drum Team, Editorial

March 10, 2010 | 2 min read

The Drum is inviting the design industry to defend its profession in the wake of negative comments following the launch of the 2014 Commonwealth Games logo this week.

Much of the sentiment expressed can be summed up in a quote by Member of the Scottish Parliament Margo MacDonald, who is reported in The Scotsman newspaper saying: "I know that when the SNP designed their iconic logo back in the Sixties, it cost them about £12. That would seem to be about the right price. The company that provided this logo deserve a medal for their entrepreneurial flair."

The budget for the new logo and implementation is in the region of £95,000.

Richard Draycott, editor of The Drum, said: "It is obvious that the market still doesn't understand the value of good design and what it can add to the economic performance of a country, event or brand. How can we educate the market to ensure that such puerile and uninformed debate becomes a thing of the past?"

Below is more launch work for the Games created by Marque, the agency responsible for creating the new identity for the 2014 Games.

The Drum will be looking back at previous Commonwealth Games identities in its next issue. To subscribe, click here.

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