2014 Games marketing boss discusses identity
An interview with John Donnelly, director of marketing and sponsorship for the 2014 Commonwealth Games following the launch of its identity this morning.
Designed by Glasgow headquartered agency Marque, the logo has been keenly anticipated since the agency was appointed by the Commonwealth Games organising committee in October, beating another 65 international agencies which applied to tender.
Shrouded in secrecy, today is the first time that the logo has been shown to the public with only a handful of people within even Glasgow City Council having seen it in advance.
Here, John Donnelly, director of marketing and sponsorship for the Games, talks to The Drum about the process of designing the identity, the appointment procedure and explains how it will be used in promoting and marketing Glasgow’s event over the course of the next four years.