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The Drum's quotes of the week

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By The Drum Team, Editorial

March 5, 2010 | 3 min read

Getting worked up about London's sperm bank, the Bon Bon Buddies save Kshocolat and why the BBC's cost-cutting measures are definitely "not politics". It's thedrum.co.uk's quotes of the week.

"The proposed changes we are announcing today are not a piece of politics."

BBC director general, Mark Thompson, defends his emotive decision to axe radio stations and slash web budgets.

"The decision to cut services because they are too small is ominous. Are the BBC’s remaining radio stations now to be driven overtly by the desire to increase share? Surely that’s not the purpose of public funding."

Radio boss Steve Orchard sees no commercial gain if 6 Music and Asian Network close.

"The traditional agency model still has its place but we felt it was no longer for us."

Graham Sass explains the decision to close his eponymous creative agency and start a new digital firm.

"Would love to have presented this to the client. Imagine the fun you can have with it, letterhead with pop-up logo! All mailers sent out on tissue paper! The creativity is endless."

An online commenter cops a load of Silk Pearce's risque new brand for the London Sperm Bank.

"Limp idea, flaccid typography. Looks like an early visual not fully scoped out - premature, even."

But the sperm bank's branding didn't push Morag Malloy's buttons.

“Like everything, people will think, Oh they’re advertising, I don’t want to know."

Social media consultant Mark Shaw suggests Twitter's mooted move to introduce ads would be unwise.

"We wish Bon Bon Buddies every success with their plans for the future of the brand.”

Administrator Tom MacLennan thanks the Bon Bon Buddies for putting an arm round Kshocolat.

"Even a simple pitch takes at least two and a half days' preparation. Clients should trust their instincts and use a ‘creds' stage to reduce the number of agencies on a pitch list.”

The PRCA's David Ding tells clients to simplify pitches amid growing frustration from PR firms.

"Glenn had a prodigious talent for lunch, and his capacity was legendary. I remember a particularly good one at the Flying Pizza in Leeds. This went on for so long that the restaurant closed but, as we were valued patrons, one member of staff was charged with staying back and serving us more wine."

Tim Gill fondly remembers his old friend, the creative director and real character Glenn Maltby.

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