Iris helps Adidas bring Originals floors to Foot Locker stores
Adidas has worked with iris Manchester on a range of designs to promote the opening of Adidas Originals floors in German and Italian Foot Locker stores.
Sportswear giant Adidas has teamed up with the footwear retailer to create special floors for its Originals range in three German and three Italian Footlocker stores. Iris was briefed to create a "powerful visual language" to announce the floors' openings.
The agency's work spans in-store point of sale, signage, print media, in-store TV and launch day activation. The creative plays on Adidas's trademark three stripes to signify the escalators and stairs leading to the new Originals floors.
As well as the creative, iris Manchester was responsible for conducting the site surveys, installation and managing the launch day events.