Liverpool aims to create destination strategy

Liverpool City Council is to create an integrated destination strategy and action plan for the city which will build on the success and momentum created from the city’s year as European Capital of Culture in 2008.

Suppliers are being sought to handle the strategy, which will aim to position the city as a great place to be to people who plan to visit, study, invest, live and work in Liverpool and will support services across three separate sections – the creation of a communications strategy and action plan, testing the proposed Destination Strategy and Action framework and supporting the prioritisation of content and then undertaking international best practice research.