John Smith's Grand National campaign runs home
The TV campaign to promote this year’s John Smith’s Grand National has gone to air, created by Leeds advertising agency home.
Home was briefed to create a campaign which would raise awareness of the annual event which will take place in April and drive bookings through Aintree’s online and phone channels.
The commercial will run across ITV1 & C4 and will be scheduled around the horse racing coverage on C4 and features footage taken from last year's coverage by the BBC.
Paver Smith is handling PR ahead of the event which will run over three days this year, to include Ladies Day, the Grand National Day, and for the first time, Liverpool Day on the Thursday.
Liverpool Day will celebrate Liverpool-inspired entertainment, sport and music from the city, as well as racing over the Grand National Course in the John Smiths’ Foxhunter’s Steeple chase.
Aintree has launched a campaign to give Liverpool its own official bank holiday on the day as well. The campaign will include Facebook and Twitter pages to allow supporters to follow and back the campaign which will include a petition being launch on the 10 Downing Street website.