Burger King marketing boss talks social media at DMA judging
The power of social marketing is helping one of the planet's best known fast food brands interact more with new customers says marketing boss Power.
Last year's Dump A Friend on Facebook campaign to win a free burger certainly grabbed headlines and its recently launched King Tasty campaign is looking to do likewise.
Power says: “Every year there are more and more ways to talk to customers but I think now what we’re doing is picking out the best bits. It’s less challenging but more strategic, you’ve got to be clever about the bits you do use. So it might be slimming down the number of press titles that you use and opening up other websites, the strategy is value for money and that then informs the advertising strategy we employ.”
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