The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By The Drum Team, Editorial

February 22, 2010 | 1 min read

The first campaign for Greggs since the account moved to Gratterpalm from Propaganda has launched today featuring the strapline ‘The Home of Fresh Baking’.

The campaign features Greggs workers and will also include a new consumer and corporate website, national print and magazine advertising, radio, in-store, POS, new staff uniforms and national and regional PR which will be handled by the recently appointed Biss Lancaster.

Mediavest handled the media buying while Steel created the website.

The campaign saw members of staff from the company audition to be involved, with 30 appearing across the three adverts.

The first ad runs from today, while the other two will run later this year.

Propaganda Gratterpalm Greggs

More from Propaganda

View all