Greyhound industry bids to raise attendances with marketing push
The Greyhound Board of Great Britain has launched a marketing campaign to help boost attendances at race meetings.
At the heart of the campaign is a "Two for £1" offer which provides heavily-discounted admission to 23 tracks across the country.
A national advertising campaign running on Channel 4, Sky and Talksport has been created to raise awareness of the deal and direct potential race-goers to a specially-created website where they can sign up to the promotion.
The campaign has been devised by Staffordshire agency Ward Lovett Advertising, which has worked with the greyhound industry for the last three years.
James McCreadie, a spokesperson for the Greyhound Board of Great Britain, said: "This campaign is primarily about attracting new faces. The TV creative combines terrace, restaurant and racing scenes while featuring a range of ages and sexes and be aired in slots between shows such as 24 and The Simpsons.
"It's hard to appeal to everyone, but the raw entertainment that greyhound racing provides always encourages repeat visits."
Individual tracks will also aim to build awareness through their own local radio and press ads and leafleting.