17 February 2010 - 8:16am | posted by | 0 comments

Premier Foods aims to grow sales of seven key brands including Hovis

Premier Foods aims to grow sales of seven key brands including HovisPremier Foods aims to grow sales of seven key brands including Hovis

Premier Foods, the largest food producer in the UK has set out its strategy to focus on growing marketing and driving sales of its top performing brands.

The group aims to grove sales faster than the market in a bit to reduce its debt of £1.37bn.

The sales of smaller brands such as Oxo stock cubes, Bisto Gravy and Branston pickle will also look to be expanded over the next three years.

Hovis currently accounts for one in four of every loaf sold in the UK.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

26 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...

QMH - Menu Promotion

09/09/2014
The food and beverage industry is saturated, and with the...

Castaway Spritz – branding, website and packaging design

04/09/2014
As consumer demand for fruit flavoured alcohol soars,...

South West Water: Source for searches

04/09/2014
BACKGROUND Source for Searches from South West Water offers...