Second phase of Toyo Tires campaign to go live
The second phase of a European advertising campaign for Toyo Tires is set to go live in Poland this week, once again handled by Engine Creative.
The first phase of the Engineered to Perfection campaign which uses a 3D animation and motion graphics piece based on the use of extreme testing machines ran in Russia late last year and follows the R1R tyre through the testing process.
This concept has also been used in the print campaign.