The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

February 15, 2010 | 1 min read

A £2million advertising campaign to raise awareness of domestic violence in teenage relationships begins today.

The campaign, running across TV, radio, online and poster, is targeted at teenage boys in a bid to raise awareness and change any violent behaviour they may display towards their girlfriends.

Created by RKCR/Y&R, the TV advert has been directed by Shane Meadows, and follows research carried out by the NSPCC which found that a quarter of girls aged between 13 and 17 has experienced physical violence from their boyfriends.

Two versions of the TV advert have been filmed showing both the boy and girl's perspective of watching the act of violence take place and will run for the next four weeks.

Yesterday, it emerged that the UK Government had spent £253m in the last year on advertising.

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