Clydesdale Bank becomes headline sponsor of cricket competition
Clydesdale Bank has agreed a three-year-deal to become the title sponsor of the England and Wales Cricket Board’s new domestic 40 over competition.
The Clydesdale Bank 40 is one of three competitions which will make up the 2010 domestic season and sees the brand continue its long support of cricket following its relationship with the ECB as official partner of the domestic Twntry20 competition from 2005.
John Perera, ECB commercial director, said: "We are delighted to welcome Clydesdale Bank as the title sponsor for the 40 over competition particularly as it gives us an opportunity to build on an already strong working relationship. The Clydesdale Bank 40 is an exciting new competition and the format is designed to comfortably fit into the busy family weekend. We will be working closely with Clydesdale Bank over the next three years to ensure it establishes itself as a key part of the summer sporting calendar and is an opportunity for families to enjoy watching high quality cricket together."