The Drum Awards for Marketing - Extended Deadline

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Uber Sega

Sega's Aliens Vs. Predator gets Uber marketing

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By The Drum Team, Editorial

February 14, 2010 | 2 min read

The release of Sega’s new entry into the Aliens Vs. Predator video game series has seen the company team up with Uber to handle its marketing.

For the launch of the game this month, Sheffield-based Uber created the packaging, press advertising, POS, merchandising and sales brochures.

The work shows how the player is able to control either Predator, Alien or Marine characters which each offer their own gaming styles.

Sega has previously worked with Uber on other video game titles including The Club over the last 12 months.

Richard Benjamin, managing director of Uber, said: “Both movie franchises are stone-cold classics and its been a real honour to be involved with such legendary I.P. For Sega to involve us at such an early stage has meant we could really get inside the franchise and resulted in a thoroughly enjoyable project.”

Uber Sega

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