Hoseasons boosts marketing team with four appointments
Holiday firm Hoseasons has created four posts to handle its marketing campaigns.
David Allbrighton joins Hoseasons as head of customer engagement, with responsibility for on and offline database marketing activity, and building relationships with customers.
He was formerly customer data intelligence manager for Holidaybreak - which includes the Eurocamp and Keycamp brands - and before that held a similar role at Pontins.
Kellie Colby has been appointed as offline marketing manager, heading a team overseeing all elements of offline advertising, PR and direct mail and e-marketing.
She joined Hoseasons in 2009 with a wide background in both agency and client-side marketing, in sectors including agriculture, finance, charity, retail and telecommunications.
Rebecca Harris has been appointed to the newly-created role of trade and partnerships marketing manager. She has been with the company since 2006, and was previously marketing communications manager.
And James Reeve has been appointed as online marketing manager, responsible for driving website traffic and bookings and implementing the company’s online advertising, social media and affiliate marketing campaigns.
Reeve also manages Hoseasons’ multi-million pound Pay Per Click promotional activity and its search engine optimisation programme. He has been with the company since September 2007.
Hoseasons marketing director, Tim Fullam, said: “With the travel industry becoming increasingly reliant on multi-channel distribution, we have moved to ensure that we have the right skills in place to maximise the opportunities presented right across the marketplace.
“In 2010 we are enjoying another very good year, boosted by strong demand for UK holidays and short breaks, and we want to make sure that we do everything we can to build positive relationships with holidaymakers who may be trying both a UK holiday and Hoseasons for the first time, to ensure that this success is sustainable.