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SeaFrance makes waves in social media

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By The Drum Team, Editorial

February 11, 2010 | 1 min read

SeaFrance has appointed Noize to handle its social media account after the digital PR agency set up a successful Facebook page which married booking information, travel tips and offers.

This saw a steady increase in social media mentions for the ferry brand and coincided with an improvement in customer sentiment.

Now Noize will expand upon that with the launch of a viral game, Cupid's Challenge, and a Youtube presence, both designed to associate SeaFrance with French culture.

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