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Manchester Radisson

Radisson campaign focuses on regular guests

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By The Drum Team, Editorial

February 10, 2010 | 2 min read

Radisson Edwardian Hotel has launched an advertising campaign to promote the individuality of its 12 London and Manchester city centre hotels.

The campaign, which will be launched 11 February at Gallery 27, uses ten portraits of regular customers at the hotels, created by up-and-coming artists.

The advertising schedule will be featured in national print and online media and will be supported by an online gallery.

Linda Plant, marketing director for the Radisson Group, explained that the campaign was not about photographs of interiors but looks to focus on its guests.

“Our staff are trained to take a very individual approach to each hotel guest –whether it’s their first, or their fiftieth stay with us. ‘We’re Very You’ is not so much an advertising slogan, as part of our DNA. It might be as simple as knowing which paper a guest prefers and what kind of breakfast – or perhaps knowing that someone is keen on a particular type of theatre and making suggestions for an evening out. In a market place which can sometimes feel cold and impersonal, this individualised approach proves to be a popular recipe - as corroborated by the high number of repeat visits,” added Plant.

Manchester Radisson

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