9 February 2010 - 12:42pm | posted by | 0 comments

Something for all in Coca-Cola's s 'Five Core values' for social media

As Coca Cola said, "we are committed to ensuring that we participate in online social media the right way". The US company then listed its "Online Social Media Principles" to help empower associates to participate in this new frontier of marketing and communications. The guidelines are in fact of real interest to other brands wrestling with how to handle social media. Coke starts its is list of Five Core Values in the Online Social Media Community with - Transparency in every social media engagement." The company does not condone manipulating the social media flow by creating destinations and posts designed to mislead followers and control a conversation. "

Something for all  in Coca-Cola's s 'Five Core values' for social mediaSomething for all in Coca-Cola's s 'Five Core values' for social
To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...