As Coca Cola said, "we are committed to ensuring that we participate in online social media the right way". The US company then listed its "Online Social Media Principles" to help empower associates to participate in this new frontier of marketing and communications. The guidelines are in fact of real interest to other brands wrestling with how to handle social media. Coke starts its is list of Five Core Values in the Online Social Media Community with - Transparency in every social media engagement." The company does not condone manipulating the social media flow by creating destinations and posts designed to mislead followers and control a conversation. "
Something for all in Coca-Cola's s 'Five Core values' for social
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