9 February 2010 - 12:42pm | posted by | 0 comments

Something for all in Coca-Cola's s 'Five Core values' for social media

As Coca Cola said, "we are committed to ensuring that we participate in online social media the right way". The US company then listed its "Online Social Media Principles" to help empower associates to participate in this new frontier of marketing and communications. The guidelines are in fact of real interest to other brands wrestling with how to handle social media. Coke starts its is list of Five Core Values in the Online Social Media Community with - Transparency in every social media engagement." The company does not condone manipulating the social media flow by creating destinations and posts designed to mislead followers and control a conversation. "

Something for all  in Coca-Cola's s 'Five Core values' for social mediaSomething for all in Coca-Cola's s 'Five Core values' for social
To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Don't miss out... Get your Digital news by email

See all specialist newsletters

28 related companies from Profile Hub:

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...