Pembridge predicts that offline marketing could make a comeback
According to Pembridge Partners, the media and marketing entrepreneurial advisory business, this year may see a comeback in offline marketing.
While digital was the only sector to experience real positivity, with the final quarter of last year seeing the largest online spend for Christmas to date, Pembridge believes that this year will see a ‘flip back’ and that there will be ‘a realization of offline marketing importance, as well of online.”
Rose Lewis, partner at Pembridge Partners, explained: “What I think will be hot is how digital and social media will impact internal communications.”
Lewis added that social media and its impact on customer relationship management - the companies driving innovation in this area - would do well.
The company also believed that other growing trends in 2010 will be social media for Employee Assistance programmes.