Trott returns to Chip Shop Awards with more creative heavyweights
He did it last year and he’s doing it again. Dave Trott is returning as a Judge for the 2010 Chip Shop Awards, which are now open to enter.
Why? Apparently, because the Chips… "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising’s obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly.
"I know it wouldn’t work for so many reasons in the real world. But this isn’t the real world. This is ads you wish had run, but didn’t. Ads that prick the bubble of pomposity that surrounds and encapsulates advertising. Ads that take the piss. And, nowadays more than ever, we badly need someone to take the piss."
Anyone who enters the Chip Shop Awards will know that their work is being judged by the best in the business. The heavyweight panel joining Chairman Trott reflects the esteem in which the Chip Shop Awards – now in its seventh year – is held:
Dan Griffiths, Glue London
Dave Waters, Watermill
David Airey, David Airey
Greg Quinton, The Partners
John Jessup, Leo Burnett
Michael Wolff, Michael Wolff & Co.
Mike McKenna, JWT
Patrick Baglee, Navyblue
Steve Vranakis, VCCP
Andrew Brown, Swamp
"If the Chip Shops, standing as it does for creative quality alone, expands its influence, then it can help us to draw back from what seems like a headlong plunge into plagiarism and mediocrity." says Michael Wolff.
"I’ve never regarded the Chip Shop Awards as an “instead of”. I think it’s a fantastic “as well as”, explains Patrick Baglee. "It’s now as tough to win as any other shelf-wobbler. Long may it continue."
John Jessop agrees: "The Chip Shops are about raw talent. The other award schemes reward craft, and finished thinking, but the Chip Shops is the only showcase for the original concept. It’s a chance for creatives to truly express themselves without the usual encumbrances."
Find out more about the Chips humble beginnings.
At the Chip Shops we celebrate the idea, not its context. Good ideas win. Bad ideas don’t. That’s it.
If an idea doesn’t fit into one of the many categories available, then it’s okay to invent your own, such as ‘Best Use of Spandex’. The ad doesn’t need to have run. And the client doesn’t need to be yours. Or even exist. In fact, there is no moral, social, religious, political or existential line over which creatives cannot step in the search for the ultimate ad.
There’s only one rule: To have a chance of winning a 2010 Chip, entries must be in by Friday 12th March. The winners will be announced in June in London.
You can see all of last year’s Chip winners (and runners up: ‘Vinegars’) at www.chipshopawards.com/nominations and get a takeaway history of the Chips at chipshopawards.com
Or if you fancy a chat, contact Kimberley Baran on +44 0141 559 6078 or at Kimberley.baran@carnyx.com
The Chip Shop Awards: Creativity without limits