The first campaign from Specsavers for 2010 has rolled out across nationwide TV.
‘Crop Circles’ returns to the original brand marketing strategy with the message ‘Should have gone to Specsavers’ to promote its budget range, having moved its focus last year to target poorly sighted consumers with its value message.
The TV campaign went live on Sunday, directed by Guy Manwaring from production company Sonny London and used a team of 20 people to create the crop circles based upon artwork devised by a hand letting artist for the campaign.
Guy Manwaring, explained: “All of the action was shot at sunrise and sunset. This gave us more freedom to keep things loose as we didn't need to use any lights. But it meant the action had to be well rehearsed beforehand as there was absolutely no room for error. This brought a real sense of energy and adrenaline to our shooting which ultimately comes through in the performance. The whole location took on an eerily supernatural vibe. I'm sure our circles were communicating with something, both Alice's and my watch stopped whilst we were in the field. Creepy."