Road Safety GB appoints SKV to ramp up its profile
Road Safety GB has appointed Manchester agency SKV to handle its PR after a six-way pitch.
The organisation, known as the Local Authority Road Safety Officer Association before a rebrand last year, wants SKV to raise its national profile.
It also wants to be known as an "expert voice" in the UK's ongoing road safety debate.
SKV was one of 49 agencies that responded to a tender for the three-year contract. James Gibson, press officer for Road Safety GB, said the organisation was "thrilled to receive so many responses".
“After rebranding as Road Safety GB and launching our new website, we felt it was time to bring in an agency that could help us engage in the national road safety debate," he added.