BT to refresh brand across UK contact centres
BT has appointed Nottingham-based creative agency Michon to pilot a branding refresh for a number of its UK contact centres.
As the communications giant looks to differentiate itself in the market, Michon will be charged with producing marketing materials which promote the company’s core brand values.
A range of interior branding collateral will be created to establish a more “appealing, brand-centric work environment for BT contact centre staff”.
Richard Lloyd at BT commented on the appointment: “We really liked Michon’s approach to our brief that addressed our requirements from several different angles. Instead of simply seeing it as an interior design project, they looked at the tactical elements of implementation too. We’re looking to pilot a campaign that makes sure our frontline people understand how their behaviour and attitude totally shapes the way customers experience our brand. ”
And Michon’s account marketing manager Gemma Hornsby added: “We are absolutely thrilled to be working with BT on this project. The people working on the ground in these contact centres play a vital part in helping BT reach their goal of being number one for customer service so it’s important that they’re comfortable in their environment, and understand what’s expected of them to achieve this. Getting involved in the brand communication on so many different levels is what we do best. We are hugely excited about rolling the project out across the preliminary sites and the opportunities it gives us to continue working with BT in the future.”
The campaign is expected to go live in April this year.