Lancashire & Blackpool Tourist Board seeks digital and PR supplier
Lancashire & Blackpool Tourist Board has issued a tender to hire an agency to handle a £20,000 digital and PR campaign for Easter.
The delivery of the project is expected by 1 March where the campaign will center around Blackpool and will include elements mentioning The Pleasure Beach, The Sandcastle Waterpark, Blackpool Tower, Blackpool Zoo and Blackpool Cycle Hire to target families.
The use of social media is highlighted by the advert which also mentions an Easter Egg Hunt, a school competition to design a ride at the Pleasure Beach, to link with Rollercoaster Kingdom on Facebook, a Wii family competition, a virtual child on VisitLancashire.com to act as a guide to Blackpool along with other aspects and events.
Questions regarding the pitch can be asked through the tourist board's twitter address.