14 January 2010 - 1:03pm | posted by | 0 comments

Haribo swaps Mediaedge:cia Manchester for Walker Media

Haribo swaps Mediaedge:cia Manchester for Walker MediaHaribo swaps Mediaedge:cia Manchester for Walker Media

Haribo has appointed Walker Media to its £2m UK media planning and buying account, dislodging incumbent Mediaedge:cia Manchester.

The London-based agency was appointed after a four-way pitch.

Haribo returned to TV screens last year in a campaign by Quiet Storm. Its ad ran on Channel 4, E4, Film 4, Five, Fiver and ITV2, as well as in cinemas.

The confectionery brand is expected to return to TV with a new campaign this year.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...