Haribo swaps Mediaedge:cia Manchester for Walker Media

Haribo has appointed Walker Media to its £2m UK media planning and buying account, dislodging incumbent Mediaedge:cia Manchester.

The London-based agency was appointed after a four-way pitch.

Haribo returned to TV screens last year in a campaign by Quiet Storm. Its ad ran on Channel 4, E4, Film 4, Five, Fiver and ITV2, as well as in cinemas.

The confectionery brand is expected to return to TV with a new campaign this year.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff