Strata Homes appoints Propaganda for brand strategy
Strata Homes has appointed Propaganda to create a strategy for its brand based on results from a 14-week programme of research.
The Leeds agency will lead a strategic team that will also draw on input from digital agency Coolpink and The Data People.
Strata, which describes itself as providing "designer homes to aspirational customers", is a third generation family-owned business.
Richard McMurrough, Propaganda's client services director, said: "The outcomes of our Discovery [research] process will enable us to lead the brand strategy and work in partnership with Coolpink and The Data People to devise a market-leading proposition for Strata Homes."