New Domestic Abuse campaign for Scottish Government handled by Newhaven
A new campaign for the Scottish Government aiming to tackle domestic abuse in Scotland has begun, with creative handled by Newhaven.
The campaign includes the TV advert ‘I soar' by Newhaven which ran at this same time last year alongside new radio adverts and posters.
Two posters have also been designed to feature in women's changing rooms within department stores around Scotland.
The series of three radio adverts play in between other adverts which air during the same commercial break.
MediaCom Scotland was the media planner and buyer for the campaign.