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Cutlery brand Oneida hires Quba for online marketing

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By The Drum Team, Editorial

January 6, 2010 | 2 min read

Worldwide cutlery brand Oneida has appointed Sheffield's Quba to plan and execute a campaign aimed at increasing sales.

The digital agency has secured the six-figure, 12-month contract, which includes a pay-per-click Google campaign, the development of targeted email offers and the management of affiliate websites.

The brief also includes a SEO drive that aims to push the websites of Oneida, and sister company Viners up the online search rankings when web users look for cutlery-related terms.

Founded in New York State in the mid-19th Century, Oneida is now the world’s largest cutlery company, offering a complete range of cutlery products under a range of internationally-famous brand names.

In 2001, the company acquired UK cutlery firm Viners of Sheffield, which has now also moved into cookware and dinnerware.

Oneida managing director Mike Weston said: “Oneida has developed a successful web presence that promotes the various brands and direct sales to consumers, especially through www.viners.co.uk. In order to enhance this presence, we chose Quba to manage our PPC, SEO, affiliates, e-commerce and social network campaigns.

“Quba promised to deliver passion, ideas, support and results. So far they have delivered on all four counts. We are beginning to see increased visitors, more engagement and higher levels of conversion after a relatively short period of partnership.”

www.quba.co.uk

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