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Scottish Widows

New TV campaign for Scottish Widows

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By The Drum Team, Editorial

January 5, 2010 | 2 min read

A new television campaign from Leo Burnett for financial brand Scottish Widows has gone to air, its first in almost two years.

The campaign, which is supported through press and online advertising, looks to reinforce Scottish Widows’ leadership credentials in the pensions industry.

The print element of the campaign will focus on the key tax efficiencies of owning a pension – notably the 40% tax relief available for higher rate tax payers while online advertising will also give consumers access to tax relief calculators and the Scottish Widows Beginners Guide to Pensions.

Stuart Green, senior brand manager, explained: “The campaign as a whole has been designed to highlight the importance of retirement planning, and encourage people to start planning for their futures – as ever the golden rule for consumers is to save 12% of their income in order to plan for a comfortable retirement.

“The consumer advertising will appear on TV, in print and online, and will encourage people to seek out financial advice to help them plan for their futures. In addition, the dedicated online campaign targeting IFAs will explain how Scottish Widows can help them build their businesses.”

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