New Halifax campaign rolls out
A new TV advertising campaign for Halifax has begun to run, created by DLKW.
The campaign of three ads features employees from across the company to promote the Halifax Reward Current Account as well as the Halifax ‘Rewards’ range and will include brand-based promotions as well as print and online media.
Steve Griffiths, director of brand and customer marketing for Halifax, commented: "Our new advertising campaign focuses on the core message that Halifax rewards its customers for their business and shows that our colleagues are enthusiastic, friendly and approachable. We have a long history of entertaining adverts that feature colleagues and our latest adverts build on this heritage."