Skyscanner's first TV campaign from Newhaven to air
The first TV ad campaign for travel search engine Skyscanner is to air, having been developed by Newhaven.
The 30-second ad, entitled ‘Plane Spotter’ will run on STV and C4 Scotland until the end of January with media buying and planned handled by Feather Brooksbank.
Frank Skivington, commercial vice president for Skyscanner, commented: “This is the first time we’ve used TV advertising to target potential customers, with traffic to the site previously being driven by online marketing, PR and word-of-mouth recommendations.
“It’s our aim to create a truly global travel brand and the ad campaign forms part of the process. It seems right to trial it in the country of Skyscanner's inception. We’ll evaluate the success of the campaign before we roll it out elsewhere.”
Plans are in place that will see Skyscanner become the first flight search engine to cover every scheduled flight, including budget and chartered airlines as well as large carriers.
The advert was directed by Bert and Bertie from The Gate Films.