20 December 2009 - 5:55pm | posted by | 0 comments

Storm Ideas tasked to use Twibbon for Dancing on Ice

Storm Ideas tasked to use Twibbon for Dancing on IceStorm Ideas tasked to use Twibbon for Dancing on Ice

ITV has commissioned Storm Ideas to handle its Twitter and Facebook extensions for Dancing on Ice in January.

The Edinburgh-agency will look to allow users of both social networking services to overlay images depicting their favourite celebrity skaters onto their profile picture, using its viral application Twibbon.

They will also be able to link back to the official website, being created Numiko, where they can view exclusive online video content from the show.

Macleans, the official sponsor of Dancing on Ice, will also customise its online presence using Twibbon.

Bob Thomson, co-founder of Storm Ideas, said “Increasingly we’re seeing a real-time, two screen approach to television programmes. Users want to be interacting with these shows while they watch them, and we’re pleased that Twibbon offers people a unique visual approach to consumer and community engagement. ITV’s recent fortunes aren’t just down to good luck, but a very well conceived marketing plan, one in which social media is playing a more influential part than ever before.”

Ben Ayers, social media and engagement manager for ITV1, said: "We got a great response to the Twibbons for I'm A Celebrity so we're delighted to be working with Storm Ideas again for Dancing on Ice. As usual we expect the show to generate a lot of web chatter and by allowing fans on Twitter and Facebook to show which of the skaters they're supporting in the competition, Twibbons provide a great talking point."

Don't miss out... Get your Social Media news by email

See all specialist newsletters

20 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Smith Cooper Website Refresh

16/09/2014
Smith Cooper is one of the Midlands' leading accountancy...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...