KLM to design brand identity for Library of Birmingham
The brand identity for the new Library of Birmingham is to be designed by KLM.
Having been appointed by Birmingham City Council following a tender, the agency will now join a creative team working on the project which includes S & X Media and the Council’s own in-house team.
The building will launch in 2013, with building work set to commence early next year.
Brian Gambles, assistant director of culture at Birmingham City Council said: “This tender has generated enormous interest in the creative industry, which indicates the importance and prestige being attached to the new Library. We were really impressed by KLM’s bold vision for the Library’s identity and their ideas to ensure its leading role in the lives of our citizens and the wider world.”
Jon Derry, chairman of KLM, added: “The new Library of Birmingham will be a cultural hub for the City. Our job is to create an engaging visual identity which projects the Library’s accessibility and relevance, as well as its iconic architectural stature. We are passionate advocates for Birmingham and thrilled to be appointed to such a prestigious project.”