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Stripe Communications 999 Design Glasgow

999, Maguires and Stripe promote Glasgow 'Christmas Wrapped Up' campaign

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By The Drum Team, Editorial

December 9, 2009 | 3 min read

The ‘Christmas Wrapped Up’ campaign from Glasgow City Marketing Bureau is being promoted through a campaign created by 999 and Maguire Advertising alongside PR by Stripe.

The campaign sees GCMN work alongside some of the city’s major retailers Buchanan Galleries, St Enoch Centre, John Lewis, Frasers, Princes Square, Debenhams and Marks and Spencers, as well as the Glasgow Chamber of Commerce and Glasgow City Council for Christmas 2009 to promote the city as a shopping destination.

The campaign by 999 looks to build on last year’s campaign to reflect this year’s partnership with the ‘Style Mile’.

A set of 48-sheets has been developed by Maguire Advertising, based on three creative concepts, which are being displayed at Edinburgh Waverley, Perth, Aberdeen and Dundee train stations.

Meanwhile, Stripe Communications has been appointed to devise and implement a PR strategy for ‘Christmas Wrapped Up’.

Scott Taylor, chief executive of Glasgow City Marketing Bureau, said: “The range of fantastic shopping and a host of exciting events are set to make for a spectacular festive season in Glasgow this year, and our 2009 campaign reflects that.

“Covering advertising, PR and digital media, it is an integrated and innovative campaign which has the support of a host of private and public sector partners. We're really excited about making the most of the 'Christmas Wrapped Up' message to get across the sense of magic, vibrancy and fun that Glasgow offers at this time of year."

Nick Maguire, managing director of Maguire Advertising, explained: “For ‘Christmas Wrapped Up’, we have devised a series of three creative treatments highlighting why Glasgow is the recognised shopping capital of Scotland: ‘Break With Tradition’ features cutting-edge jewellery from Glasgow’s Che Camile, juxtaposed with conventional woolly socks; ‘Choo Choo to Hamleys’ announced the opening of the famous toy store in Glasgow; and ‘Streets Ahead’ shows the style mile’s Buchanan Street in all its Christmas glory.”

Juliet Simpson, managing director of Stripe, concluded: “There’s so much going on in Glasgow in the run up to Christmas, making this a fantastic campaign to be involved in. Our aim is to spread the word about the city’s super league shopping status and get the ‘Christmas Wrapped Up’ messages out there through a targeted PR campaign, with a specific focus on digital media.”

Stripe Communications 999 Design Glasgow

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